White-Label Google Ads for Providence, RI Agencies
Google Ads run behind your brand for clients in Providence and 22 nearby markets.
Location targeting around Providence, RI
We serve 22 other markets within 35 miles of Providence, RI. A 35-mile radius around Providence reaches all of them; the farthest is Framingham, MA, 31 miles north. This area crosses state lines: Fall River, MA, Taunton, MA, Brockton, MA, New Bedford, MA and Framingham, MA are in Massachusetts.
For a client with one location in Providence, we’d usually start with “Presence” targeting on the 12 markets inside 15 miles (East Providence, North Providence, Cranston, Pawtucket, Central Falls, Johnston, Barrington, Warwick, Cumberland, East Greenwich, Bristol and Woonsocket) and test the outer ring (Fall River, Tiverton, Taunton, North Kingstown, Newport and Narragansett and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Providence | Suggested ring | State |
|---|---|---|---|
| East Providence, RI | 2 mi east | Core radius | Same state |
| North Providence, RI | 3 mi northwest | Core radius | Same state |
| Cranston, RI | 3 mi south | Core radius | Same state |
| Pawtucket, RI | 4 mi north | Core radius | Same state |
| Central Falls, RI | 5 mi north | Core radius | Same state |
| Johnston, RI | 5 mi west | Core radius | Same state |
| Barrington, RI | 8 mi southeast | Core radius | Same state |
| Warwick, RI | 9 mi south | Core radius | Same state |
| Cumberland, RI | 10 mi north | Core radius | Same state |
| East Greenwich, RI | 12 mi south | Core radius | Same state |
| Bristol, RI | 13 mi southeast | Core radius | Same state |
| Woonsocket, RI | 13 mi northwest | Core radius | Same state |
| Fall River, MA | 16 mi southeast | Outer ring | Check licensing in MA |
| Tiverton, RI | 17 mi southeast | Outer ring | Same state |
| Taunton, MA | 17 mi east | Outer ring | Check licensing in MA |
| North Kingstown, RI | 19 mi south | Outer ring | Same state |
| Newport, RI | 24 mi south | Outer ring | Same state |
| Narragansett, RI | 26 mi south | Outer ring | Same state |
| South Kingstown, RI | 27 mi south | Outer ring | Same state |
| Brockton, MA | 27 mi northeast | Outer ring | Check licensing in MA |
| New Bedford, MA | 28 mi southeast | Outer ring | Check licensing in MA |
| Framingham, MA | 31 mi north | Outer ring | Check licensing in MA |
Scheduling and nearby areas
The whole Providence area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are New Bedford (28 mi southeast), Worcester (36 mi northwest), Boston (41 mi northeast) and Springfield (63 mi west).
Suggested Google Ads setup for the Providence area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Providence core
Presence targeting on Providence, East Providence, North Providence, Cranston, Pawtucket, Central Falls, Johnston, Barrington, Warwick, Cumberland, East Greenwich, Bristol and Woonsocket (13 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Fall River (16 mi), Tiverton (17 mi), Taunton (17 mi), North Kingstown (19 mi), Newport (24 mi), Narragansett (26 mi), South Kingstown (27 mi), Brockton (27 mi), New Bedford (28 mi) and Framingham (31 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Massachusetts, exclude Fall River, Taunton, Brockton, New Bedford and Framingham.