White-Label Google Ads for New Bedford, MA Agencies
Google Ads run behind your brand for clients in New Bedford and 20 nearby markets.
Location targeting around New Bedford, MA
We serve 20 other markets within 35 miles of New Bedford, MA. A 35-mile radius around New Bedford reaches all of them; the farthest is Cumberland, RI, 35 miles northwest. This area crosses state lines: Tiverton, RI, Bristol, RI, Barrington, RI, Newport, RI, Warwick, RI, East Providence, RI, East Greenwich, RI, Cranston, RI, Providence, RI, North Kingstown, RI, Pawtucket, RI, Central Falls, RI, Narragansett, RI, North Providence, RI, Johnston, RI, South Kingstown, RI and Cumberland, RI are in Rhode Island.
For a client with one location in New Bedford, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (Fall River and Tiverton) and test the outer ring (Bristol, Taunton, Barrington, Newport, Warwick and East Providence and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From New Bedford | Suggested ring | State |
|---|---|---|---|
| Fall River, MA | 13 mi west | Core radius | Same state |
| Tiverton, RI | 15 mi west | Core radius | Check licensing in RI |
| Bristol, RI | 18 mi west | Outer ring | Check licensing in RI |
| Taunton, MA | 20 mi northwest | Outer ring | Same state |
| Barrington, RI | 21 mi west | Outer ring | Check licensing in RI |
| Newport, RI | 22 mi southwest | Outer ring | Check licensing in RI |
| Warwick, RI | 26 mi west | Outer ring | Check licensing in RI |
| East Providence, RI | 26 mi northwest | Outer ring | Check licensing in RI |
| East Greenwich, RI | 27 mi west | Outer ring | Check licensing in RI |
| Cranston, RI | 28 mi west | Outer ring | Check licensing in RI |
| Providence, RI | 28 mi northwest | Outer ring | Check licensing in RI |
| North Kingstown, RI | 28 mi west | Outer ring | Check licensing in RI |
| Pawtucket, RI | 29 mi northwest | Outer ring | Check licensing in RI |
| Central Falls, RI | 30 mi northwest | Outer ring | Check licensing in RI |
| Narragansett, RI | 30 mi southwest | Outer ring | Check licensing in RI |
| Brockton, MA | 31 mi north | Outer ring | Same state |
| North Providence, RI | 32 mi northwest | Outer ring | Check licensing in RI |
| Johnston, RI | 33 mi northwest | Outer ring | Check licensing in RI |
| South Kingstown, RI | 34 mi southwest | Outer ring | Check licensing in RI |
| Cumberland, RI | 35 mi northwest | Outer ring | Check licensing in RI |
Scheduling and nearby areas
The whole New Bedford area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Providence (28 mi northwest), Boston (50 mi north), Worcester (62 mi northwest) and Springfield (91 mi west).
Suggested Google Ads setup for the New Bedford area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: New Bedford core
Presence targeting on New Bedford, Fall River and Tiverton (3 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Bristol (18 mi), Taunton (20 mi), Barrington (21 mi), Newport (22 mi), Warwick (26 mi), East Providence (26 mi), East Greenwich (27 mi), Cranston (28 mi), Providence (28 mi), North Kingstown (28 mi), Pawtucket (29 mi), Central Falls (30 mi), Narragansett (30 mi), Brockton (31 mi), North Providence (32 mi), Johnston (33 mi), South Kingstown (34 mi) and Cumberland (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Rhode Island, exclude Tiverton, Bristol, Barrington, Newport, Warwick, East Providence, East Greenwich, Cranston, Providence, North Kingstown, Pawtucket, Central Falls, Narragansett, North Providence, Johnston, South Kingstown and Cumberland.