White-Label Google Ads for Boston, MA Agencies
Google Ads run behind your brand for clients in Boston and 23 nearby markets.
Location targeting around Boston, MA
We serve 23 other markets within 35 miles of Boston, MA. A 35-mile radius around Boston reaches all of them; the farthest is Nashua, NH, 35 miles northwest. This area crosses state lines: Salem, NH, Cumberland, RI, Woonsocket, RI, Hudson, NH and Nashua, NH are in New Hampshire and Rhode Island.
For a client with one location in Boston, we’d usually start with “Presence” targeting on the 12 markets inside 15 miles (Cambridge, Somerville, Brookline, Revere, Malden, Medford, Newton, Quincy, Waltham, Lynn, Weymouth and Peabody) and test the outer ring (Framingham, Brockton, Lowell, Lawrence, Haverhill and Salem and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Boston | Suggested ring | State |
|---|---|---|---|
| Cambridge, MA | 3 mi northwest | Core radius | Same state |
| Somerville, MA | 3 mi northwest | Core radius | Same state |
| Brookline, MA | 4 mi southwest | Core radius | Same state |
| Revere, MA | 4 mi northeast | Core radius | Same state |
| Malden, MA | 5 mi north | Core radius | Same state |
| Medford, MA | 5 mi northwest | Core radius | Same state |
| Newton, MA | 8 mi west | Core radius | Same state |
| Quincy, MA | 8 mi south | Core radius | Same state |
| Waltham, MA | 9 mi west | Core radius | Same state |
| Lynn, MA | 9 mi northeast | Core radius | Same state |
| Weymouth, MA | 11 mi southeast | Core radius | Same state |
| Peabody, MA | 13 mi northeast | Core radius | Same state |
| Framingham, MA | 19 mi west | Outer ring | Same state |
| Brockton, MA | 19 mi south | Outer ring | Same state |
| Lowell, MA | 23 mi northwest | Outer ring | Same state |
| Lawrence, MA | 25 mi north | Outer ring | Same state |
| Haverhill, MA | 29 mi north | Outer ring | Same state |
| Salem, NH | 31 mi north | Outer ring | Check licensing in NH |
| Taunton, MA | 32 mi south | Outer ring | Same state |
| Cumberland, RI | 33 mi southwest | Outer ring | Check licensing in RI |
| Woonsocket, RI | 34 mi southwest | Outer ring | Check licensing in RI |
| Hudson, NH | 34 mi northwest | Outer ring | Check licensing in NH |
| Nashua, NH | 35 mi northwest | Outer ring | Check licensing in NH |
Scheduling and nearby areas
The whole Boston area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Worcester (39 mi west), Providence (41 mi southwest), Manchester (48 mi northwest) and New Bedford (50 mi south).
Suggested Google Ads setup for the Boston area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Boston core
Presence targeting on Boston, Cambridge, Somerville, Brookline, Revere, Malden, Medford, Newton, Quincy, Waltham, Lynn, Weymouth and Peabody (13 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Framingham (19 mi), Brockton (19 mi), Lowell (23 mi), Lawrence (25 mi), Haverhill (29 mi), Salem (31 mi), Taunton (32 mi), Cumberland (33 mi), Woonsocket (34 mi), Hudson (34 mi) and Nashua (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in New Hampshire and Rhode Island, exclude Salem, Cumberland, Woonsocket, Hudson and Nashua.