White-Label Google Ads for Manchester, NH Agencies
Google Ads run behind your brand for clients in Manchester and 14 nearby markets.
Location targeting around Manchester, NH
We serve 14 other markets within 35 miles of Manchester, NH. A 35-mile radius around Manchester reaches all of them; the farthest is Dover, NH, 32 miles northeast. This area crosses state lines: Haverhill, MA, Lawrence, MA and Lowell, MA are in Massachusetts.
For a client with one location in Manchester, we’d usually start with “Presence” targeting on the 3 markets inside 15 miles (Merrimack, Londonderry and Derry) and test the outer ring (Concord, Nashua, Hudson, Salem, Haverhill and Lawrence and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Manchester | Suggested ring | State |
|---|---|---|---|
| Merrimack, NH | 9 mi south | Core radius | Same state |
| Londonderry, NH | 10 mi southeast | Core radius | Same state |
| Derry, NH | 10 mi southeast | Core radius | Same state |
| Concord, NH | 15 mi north | Outer ring | Same state |
| Nashua, NH | 16 mi south | Outer ring | Same state |
| Hudson, NH | 16 mi south | Outer ring | Same state |
| Salem, NH | 19 mi southeast | Outer ring | Same state |
| Haverhill, MA | 24 mi southeast | Outer ring | Check licensing in MA |
| Lawrence, MA | 25 mi southeast | Outer ring | Check licensing in MA |
| Lowell, MA | 26 mi south | Outer ring | Check licensing in MA |
| Durham, NH | 28 mi east | Outer ring | Same state |
| Rochester, NH | 32 mi northeast | Outer ring | Same state |
| Franklin, NH | 32 mi north | Outer ring | Same state |
| Dover, NH | 32 mi northeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Manchester area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Dover (32 mi northeast), Laconia (37 mi north), Keene (42 mi west) and Boston (48 mi southeast).
Suggested Google Ads setup for the Manchester area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Manchester core
Presence targeting on Manchester, Merrimack, Londonderry and Derry (4 cities, farthest 10 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Concord (15 mi), Nashua (16 mi), Hudson (16 mi), Salem (19 mi), Haverhill (24 mi), Lawrence (25 mi), Lowell (26 mi), Durham (28 mi), Rochester (32 mi), Franklin (32 mi) and Dover (32 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Massachusetts, exclude Haverhill, Lawrence and Lowell.