White-Label Meta Ads for Boston, MA Agencies
Meta Ads run behind your brand for clients in Boston and 23 nearby markets.
How the Boston audience grows with radius
Boston, MA is a large city (250K–1M residents) with roughly 667,000 residents (GeoNames). Together with the 23 served markets around it, the area totals about 2.1 million residents.
The largest neighboring market is Lowell, MA (about 111,000), 23 miles northwest of Boston. This area crosses state lines: Salem, NH, Cumberland, RI, Woonsocket, RI, Hudson, NH and Nashua, NH are in New Hampshire and Rhode Island.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Cambridge | 110,000 | 3 mi | 778,000 |
| Somerville | 80,000 | 3 mi | 858,000 |
| Brookline | 59,000 | 4 mi | 917,000 |
| Revere | 53,000 | 4 mi | 970,000 |
| Malden | 61,000 | 5 mi | 1.0 million |
| Medford | 57,000 | 5 mi | 1.1 million |
| Newton | 89,000 | 8 mi | 1.2 million |
| Quincy | 94,000 | 8 mi | 1.3 million |
| Waltham | 63,000 | 9 mi | 1.3 million |
| Lynn | 92,000 | 9 mi | 1.4 million |
| Weymouth | 54,000 | 11 mi | 1.5 million |
| Peabody | 53,000 | 13 mi | 1.5 million |
| Framingham | 68,000 | 19 mi | 1.6 million |
| Brockton | 95,000 | 19 mi | 1.7 million |
| Lowell | 111,000 | 23 mi | 1.8 million |
| Lawrence | 80,000 | 25 mi | 1.9 million |
| Haverhill | 63,000 | 29 mi | 2.0 million |
| Salem | n/a | 31 mi | 2.0 million |
| Taunton | 57,000 | 32 mi | 2.0 million |
| Cumberland | n/a | 33 mi | 2.0 million |
| Woonsocket | 41,000 | 34 mi | 2.0 million |
| Hudson | n/a | 34 mi | 2.0 million |
| Nashua | 88,000 | 35 mi | 2.1 million |
15-mile radius around Boston
Special Ad Categories require a 15-mile minimum radius. Around Boston that includes Cambridge, Somerville, Brookline, Revere, Malden, Medford, Newton, Quincy, Waltham, Lynn, Weymouth and Peabody, while Framingham, Brockton, Lowell, Lawrence and Haverhill and others need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Boston
| Market | Population | Distance |
|---|---|---|
| Worcester, MA | 185,000 | 39 mi west |
| Providence, RI | 179,000 | 41 mi southwest |
| Springfield, MA | 154,000 | 80 mi west |
| Manchester, NH | 110,000 | 48 mi northwest |
| New Bedford, MA | 95,000 | 50 mi south |
| Fall River, MA | 89,000 | 46 mi south |
Suggested Meta Ads setup for the Boston area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Boston + 15 mi
Covers Cambridge, Somerville, Brookline, Revere, Malden, Medford, Newton, Quincy, Waltham, Lynn, Weymouth and Peabody; about 1.5 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Framingham, Brockton, Lowell, Lawrence, Haverhill, Salem, Taunton, Cumberland, Woonsocket, Hudson and Nashua, bringing the included cities to about 2.1 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 24-market area, so the smaller cities in the area still see follow-up ads.