White-Label Microsoft Ads for Boston, MA Agencies
Microsoft Ads run behind your brand for clients in Boston and 23 nearby markets.
Microsoft Ads coverage around Boston, MA
Around Boston we serve 23 other markets within 35 miles, about 2.1 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Salem, NH, Cumberland, RI, Woonsocket, RI, Hudson, NH and Nashua, NH are in New Hampshire and Rhode Island. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Boston, MA | Eastern | Anchor | large |
| Cambridge, MA | Eastern | 3 mi | mid |
| Somerville, MA | Eastern | 3 mi | small |
| Brookline, MA | Eastern | 4 mi | small |
| Revere, MA | Eastern | 4 mi | small |
| Malden, MA | Eastern | 5 mi | small |
| Medford, MA | Eastern | 5 mi | small |
| Newton, MA | Eastern | 8 mi | small |
| Quincy, MA | Eastern | 8 mi | small |
| Waltham, MA | Eastern | 9 mi | small |
| Lynn, MA | Eastern | 9 mi | small |
| Weymouth, MA | Eastern | 11 mi | small |
| Peabody, MA | Eastern | 13 mi | small |
| Framingham, MA | Eastern | 19 mi | small |
| Brockton, MA | Eastern | 19 mi | small |
| Lowell, MA | Eastern | 23 mi | mid |
| Lawrence, MA | Eastern | 25 mi | small |
| Haverhill, MA | Eastern | 29 mi | small |
| Salem, NH | Eastern | 31 mi | n/a |
| Taunton, MA | Eastern | 32 mi | small |
| Cumberland, RI | Eastern | 33 mi | n/a |
| Woonsocket, RI | Eastern | 34 mi | small market |
| Hudson, NH | Eastern | 34 mi | n/a |
| Nashua, NH | Eastern | 35 mi | small |
Launching Microsoft Ads in the Boston area
After a Google Import, we check that location settings cover the same 24 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Boston area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Boston, Cambridge, Somerville, Brookline, Revere and Malden and 18 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Boston, with exclusions for New Hampshire and Rhode Island if needed.
Bid adjustments
Watch Boston and Lowell separately; they hold most of the area’s population (about 667,000 and 111,000).