White-Label Microsoft Ads Management for Massachusetts Agencies
Microsoft Ads for your Massachusetts clients across 24 markets, managed behind your brand.
Adding Microsoft Ads for Massachusetts clients
The largest Massachusetts markets we serve are Boston, Worcester and Springfield, with Boston at roughly 667,000 residents.
Several Massachusetts markets sit within 30 miles of served markets in Rhode Island, Connecticut and New Hampshire. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Massachusetts markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 24 | Boston, Worcester, Springfield, Lowell, Cambridge and Brockton … |
Massachusetts markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Lawrence | Salem, NH | 6 mi north |
| Fall River | Bristol, RI | 6 mi west |
| Haverhill | Salem, NH | 6 mi west |
| Lowell | Hudson, NH | 11 mi northwest |
| New Bedford | Tiverton, RI | 15 mi west |
| Taunton | Pawtucket, RI | 15 mi west |
| Framingham | Woonsocket, RI | 20 mi south |
| Peabody | Salem, NH | 23 mi northwest |
| Brockton | Cumberland, RI | 23 mi west |
| Springfield | Manchester, CT | 23 mi south |
Suggested Microsoft Ads setup in Massachusetts
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Boston, Worcester and Springfield, where most of the state’s listed population is.
Combine small markets
No markets under 50K residents to combine.
State lines
Served markets in Rhode Island, Connecticut and New Hampshire are within 30 miles of some Massachusetts cities; include or exclude them on purpose.