White-Label Microsoft Ads for Springfield, MA Agencies
Microsoft Ads run behind your brand for clients in Springfield and 6 nearby markets.
Microsoft Ads coverage around Springfield, MA
Around Springfield we serve 6 other markets within 35 miles, about 562,000 residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Manchester, CT, Hartford, CT, West Hartford, CT, New Britain, CT and Bristol, CT are in Connecticut. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Springfield, MA | Eastern | Anchor | mid |
| Chicopee, MA | Eastern | 3 mi | small |
| Manchester, CT | Eastern | 23 mi | small market |
| Hartford, CT | Eastern | 24 mi | mid |
| West Hartford, CT | Eastern | 25 mi | small |
| New Britain, CT | Eastern | 32 mi | small |
| Bristol, CT | Eastern | 35 mi | small |
Launching Microsoft Ads in the Springfield area
After a Google Import, we check that location settings cover the same 7 markets with “people in” targeting.
Markets just beyond the Springfield area
| Market | Distance | Time zone |
|---|---|---|
| Meriden, CT | 40 mi south | Eastern |
| Worcester, MA | 42 mi east | Eastern |
| Waterbury, CT | 44 mi southwest | Eastern |
| Hamden, CT | 51 mi south | Eastern |
| Brattleboro, VT | 52 mi north | Eastern |
| Woonsocket, RI | 56 mi east | Eastern |
Suggested Microsoft Ads setup for the Springfield area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Springfield, Chicopee, Manchester, Hartford, West Hartford and New Britain and 1 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Springfield, with exclusions for Connecticut if needed.
Bid adjustments
Watch Springfield and Hartford separately; they hold most of the area’s population (about 154,000 and 124,000).