White-Label Microsoft Ads Management for Delaware Agencies
Microsoft Ads for your Delaware clients across 6 markets, managed behind your brand.
Adding Microsoft Ads for Delaware clients
The largest Delaware markets we serve are Wilmington, Dover and Newark, with Wilmington at roughly 72,000 residents. The 5 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Delaware markets sit within 30 miles of served markets in Pennsylvania and New Jersey. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Delaware markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 6 | Wilmington, Dover, Newark, Middletown, Smyrna and Milford |
Delaware markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Wilmington | Chester, PA | 12 mi northeast |
| Newark | Coatesville, PA | 21 mi north |
| Smyrna | Vineland, NJ | 33 mi northeast |
| Middletown | Chester, PA | 34 mi northeast |
| Dover | Vineland, NJ | 35 mi northeast |
| Milford | Easton, MD | 36 mi west |
Suggested Microsoft Ads setup in Delaware
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Wilmington, Dover and Newark, where most of the state’s listed population is.
Combine small markets
Group the 5 smaller markets into shared campaigns.
State lines
Served markets in Pennsylvania and New Jersey are within 30 miles of some Delaware cities; include or exclude them on purpose.