White-Label Microsoft Ads Management for New Jersey Agencies
Microsoft Ads for your New Jersey clients across 29 markets, managed behind your brand.
Adding Microsoft Ads for New Jersey clients
The largest New Jersey markets we serve are Newark, Jersey City and Paterson, with Newark at roughly 282,000 residents. The 5 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several New Jersey markets sit within 30 miles of served markets in New York, Pennsylvania and Delaware. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
New Jersey markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 28 | Newark, Jersey City, Paterson, Elizabeth, Edison and Toms River … |
New Jersey markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Camden | Philadelphia, PA | 3 mi northwest |
| Jersey City | New York City, NY | 4 mi east |
| Union City | New York City, NY | 5 mi south |
| West New York | New York City, NY | 5 mi south |
| North Bergen | New York City, NY | 6 mi south |
| Bayonne | New York City, NY | 6 mi northeast |
| Cherry Hill | Philadelphia, PA | 7 mi west |
| Hackensack | Yonkers, NY | 8 mi northeast |
| Newark | New York City, NY | 9 mi east |
| Paramus | Yonkers, NY | 9 mi east |
Suggested Microsoft Ads setup in New Jersey
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Newark, Jersey City and Paterson, where most of the state’s listed population is.
Combine small markets
Group the 5 smaller markets into shared campaigns.
State lines
Served markets in New York, Pennsylvania and Delaware are within 30 miles of some New Jersey cities; include or exclude them on purpose.