White-Label Microsoft Ads Management for New York Agencies
Microsoft Ads for your New York clients across 37 markets, managed behind your brand.
Adding Microsoft Ads for New York clients
The largest New York markets we serve are New York City, Buffalo and Rochester, with New York City at roughly 8.2 million residents. The 17 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several New York markets sit within 30 miles of served markets in New Jersey, Connecticut and Vermont. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
New York markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Eastern | 37 | New York City, Buffalo, Rochester, Yonkers, Syracuse and Albany … |
New York markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| New York City | Jersey City, NJ | 4 mi west |
| White Plains | Greenwich, CT | 7 mi east |
| Yonkers | Hackensack, NJ | 8 mi west |
| Mount Vernon | Hackensack, NJ | 11 mi west |
| New Rochelle | Greenwich, CT | 11 mi northeast |
| Oyster Bay | Greenwich, CT | 12 mi northwest |
| Huntington | Stamford, CT | 14 mi northwest |
| North Hempstead | Greenwich, CT | 16 mi north |
| Plattsburgh | Milton, VT | 17 mi east |
| Smithtown | Fairfield, CT | 20 mi north |
Suggested Microsoft Ads setup in New York
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for New York City, Buffalo and Rochester, where most of the state’s listed population is.
Combine small markets
Group the 17 smaller markets into shared campaigns.
State lines
Served markets in New Jersey, Connecticut and Vermont are within 30 miles of some New York cities; include or exclude them on purpose.