White-Label Microsoft Ads for White Plains, NY Agencies
Microsoft Ads run behind your brand for clients in White Plains and 29 nearby markets.
Microsoft Ads coverage around White Plains, NY
Around White Plains we serve 29 other markets within 35 miles, about 10.5 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Greenwich, CT, Stamford, CT, Paramus, NJ, Hackensack, NJ, Norwalk, CT, North Bergen, NJ, West New York, NJ, Union City, NJ, Passaic, NJ, Paterson, NJ, Clifton, NJ, Jersey City, NJ, Fairfield, CT, East Orange, NJ, Danbury, CT, Newark, NJ, Bayonne, NJ, Bridgeport, CT and Elizabeth, NJ are in Connecticut and New Jersey. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| White Plains, NY | Eastern | Anchor | small |
| Greenwich, CT | Eastern | 7 mi | small market |
| New Rochelle, NY | Eastern | 9 mi | small |
| Mount Vernon, NY | Eastern | 9 mi | small |
| Yonkers, NY | Eastern | 10 mi | mid |
| Stamford, CT | Eastern | 12 mi | mid |
| North Hempstead, NY | Eastern | 17 mi | n/a |
| Oyster Bay, NY | Eastern | 17 mi | n/a |
| Paramus, NJ | Eastern | 17 mi | small market |
| Hackensack, NJ | Eastern | 18 mi | small market |
| Norwalk, CT | Eastern | 19 mi | small |
| North Bergen, NJ | Eastern | 21 mi | small |
| Huntington, NY | Eastern | 21 mi | n/a |
| West New York, NJ | Eastern | 21 mi | small |
| Union City, NJ | Eastern | 22 mi | small |
| Passaic, NJ | Eastern | 23 mi | small |
| Paterson, NJ | Eastern | 23 mi | mid |
| Hempstead, NY | Eastern | 24 mi | n/a |
| Clifton, NJ | Eastern | 24 mi | small |
| New York City, NY | Eastern | 25 mi | major |
| Jersey City, NJ | Eastern | 27 mi | large |
| Fairfield, CT | Eastern | 27 mi | small |
| East Orange, NJ | Eastern | 30 mi | small |
| Danbury, CT | Eastern | 30 mi | small |
| Newark, NJ | Eastern | 30 mi | large |
| Bayonne, NJ | Eastern | 31 mi | small |
| Bridgeport, CT | Eastern | 31 mi | mid |
| Smithtown, NY | Eastern | 32 mi | n/a |
| Babylon, NY | Eastern | 33 mi | n/a |
| Elizabeth, NJ | Eastern | 35 mi | mid |
Launching Microsoft Ads in the White Plains area
After a Google Import, we check that location settings cover the same 30 markets with “people in” targeting.
Suggested Microsoft Ads setup for the White Plains area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering White Plains, Greenwich, New Rochelle, Mount Vernon, Yonkers and Stamford and 24 more.
Location check
Confirm “people in” targeting and a 35-mile reach from White Plains, with exclusions for Connecticut and New Jersey if needed.
Bid adjustments
Watch White Plains and New York City separately; they hold most of the area’s population (about 58,000 and 8.2 million).