White-Label Google Ads for White Plains, NY Agencies
Google Ads run behind your brand for clients in White Plains and 29 nearby markets.
Location targeting around White Plains, NY
We serve 29 other markets within 35 miles of White Plains, NY. A 35-mile radius around White Plains reaches all of them; the farthest is Elizabeth, NJ, 35 miles southwest. This area crosses state lines: Greenwich, CT, Stamford, CT, Paramus, NJ, Hackensack, NJ, Norwalk, CT, North Bergen, NJ, West New York, NJ, Union City, NJ, Passaic, NJ, Paterson, NJ, Clifton, NJ, Jersey City, NJ, Fairfield, CT, East Orange, NJ, Danbury, CT, Newark, NJ, Bayonne, NJ, Bridgeport, CT and Elizabeth, NJ are in Connecticut and New Jersey.
For a client with one location in White Plains, we’d usually start with “Presence” targeting on the 5 markets inside 15 miles (Greenwich, New Rochelle, Mount Vernon, Yonkers and Stamford) and test the outer ring (North Hempstead, Oyster Bay, Paramus, Hackensack, Norwalk and North Bergen and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From White Plains | Suggested ring | State |
|---|---|---|---|
| Greenwich, CT | 7 mi east | Core radius | Check licensing in CT |
| New Rochelle, NY | 9 mi south | Core radius | Same state |
| Mount Vernon, NY | 9 mi southwest | Core radius | Same state |
| Yonkers, NY | 10 mi southwest | Core radius | Same state |
| Stamford, CT | 12 mi east | Core radius | Check licensing in CT |
| North Hempstead, NY | 17 mi south | Outer ring | Same state |
| Oyster Bay, NY | 17 mi southeast | Outer ring | Same state |
| Paramus, NJ | 17 mi west | Outer ring | Check licensing in NJ |
| Hackensack, NJ | 18 mi southwest | Outer ring | Check licensing in NJ |
| Norwalk, CT | 19 mi east | Outer ring | Check licensing in CT |
| North Bergen, NJ | 21 mi southwest | Outer ring | Check licensing in NJ |
| Huntington, NY | 21 mi southeast | Outer ring | Same state |
| West New York, NJ | 21 mi southwest | Outer ring | Check licensing in NJ |
| Union City, NJ | 22 mi southwest | Outer ring | Check licensing in NJ |
| Passaic, NJ | 23 mi southwest | Outer ring | Check licensing in NJ |
| Paterson, NJ | 23 mi west | Outer ring | Check licensing in NJ |
| Hempstead, NY | 24 mi south | Outer ring | Same state |
| Clifton, NJ | 24 mi southwest | Outer ring | Check licensing in NJ |
| New York City, NY | 25 mi southwest | Outer ring | Same state |
| Jersey City, NJ | 27 mi southwest | Outer ring | Check licensing in NJ |
| Fairfield, CT | 27 mi east | Outer ring | Check licensing in CT |
| East Orange, NJ | 30 mi southwest | Outer ring | Check licensing in NJ |
| Danbury, CT | 30 mi northeast | Outer ring | Check licensing in CT |
| Newark, NJ | 30 mi southwest | Outer ring | Check licensing in NJ |
| Bayonne, NJ | 31 mi southwest | Outer ring | Check licensing in NJ |
| Bridgeport, CT | 31 mi east | Outer ring | Check licensing in CT |
| Smithtown, NY | 32 mi southeast | Outer ring | Same state |
| Babylon, NY | 33 mi southeast | Outer ring | Same state |
| Elizabeth, NJ | 35 mi southwest | Outer ring | Check licensing in NJ |
Scheduling and nearby areas
The whole White Plains area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are New York City (25 mi southwest), Bridgeport (31 mi east), Poughkeepsie (47 mi north) and Edison (49 mi southwest).
Suggested Google Ads setup for the White Plains area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: White Plains core
Presence targeting on White Plains, Greenwich, New Rochelle, Mount Vernon, Yonkers and Stamford (6 cities, farthest 12 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
North Hempstead (17 mi), Oyster Bay (17 mi), Paramus (17 mi), Hackensack (18 mi), Norwalk (19 mi), North Bergen (21 mi), Huntington (21 mi), West New York (21 mi), Union City (22 mi), Passaic (23 mi), Paterson (23 mi), Hempstead (24 mi), Clifton (24 mi), New York City (25 mi), Jersey City (27 mi), Fairfield (27 mi), East Orange (30 mi), Danbury (30 mi), Newark (30 mi), Bayonne (31 mi), Bridgeport (31 mi), Smithtown (32 mi), Babylon (33 mi) and Elizabeth (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Connecticut and New Jersey, exclude Greenwich, Stamford, Paramus, Hackensack, Norwalk, North Bergen, West New York, Union City, Passaic, Paterson, Clifton, Jersey City, Fairfield, East Orange, Danbury, Newark, Bayonne, Bridgeport and Elizabeth.