White-Label Google Ads for New York City, NY Agencies
Google Ads run behind your brand for clients in New York City and 29 nearby markets.
Location targeting around New York City, NY
We serve 29 other markets within 35 miles of New York City, NY. A 35-mile radius around New York City reaches all of them; the farthest is Stamford, CT, 34 miles northeast. This area crosses state lines: Jersey City, NJ, Union City, NJ, West New York, NJ, North Bergen, NJ, Bayonne, NJ, Newark, NJ, East Orange, NJ, Elizabeth, NJ, Passaic, NJ, Hackensack, NJ, Clifton, NJ, Paramus, NJ, Paterson, NJ, Woodbridge, NJ, Perth Amboy, NJ, Plainfield, NJ, Edison, NJ, Sayreville, NJ, New Brunswick, NJ, Greenwich, CT and Stamford, CT are in New Jersey and Connecticut.
For a client with one location in New York City, we’d usually start with “Presence” targeting on the 11 markets inside 15 miles (Jersey City, Union City, West New York, North Bergen, Bayonne, Newark, East Orange, Elizabeth, Passaic, Hackensack and Clifton) and test the outer ring (Yonkers, Mount Vernon, Paramus, Paterson, North Hempstead and New Rochelle and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From New York City | Suggested ring | State |
|---|---|---|---|
| Jersey City, NJ | 4 mi west | Core radius | Check licensing in NJ |
| Union City, NJ | 5 mi north | Core radius | Check licensing in NJ |
| West New York, NJ | 5 mi north | Core radius | Check licensing in NJ |
| North Bergen, NJ | 6 mi north | Core radius | Check licensing in NJ |
| Bayonne, NJ | 6 mi southwest | Core radius | Check licensing in NJ |
| Newark, NJ | 9 mi west | Core radius | Check licensing in NJ |
| East Orange, NJ | 11 mi west | Core radius | Check licensing in NJ |
| Elizabeth, NJ | 11 mi west | Core radius | Check licensing in NJ |
| Passaic, NJ | 12 mi northwest | Core radius | Check licensing in NJ |
| Hackensack, NJ | 12 mi north | Core radius | Check licensing in NJ |
| Clifton, NJ | 13 mi northwest | Core radius | Check licensing in NJ |
| Yonkers, NY | 16 mi north | Outer ring | Same state |
| Mount Vernon, NY | 16 mi northeast | Outer ring | Same state |
| Paramus, NJ | 16 mi north | Outer ring | Check licensing in NJ |
| Paterson, NJ | 16 mi northwest | Outer ring | Check licensing in NJ |
| North Hempstead, NY | 17 mi east | Outer ring | Same state |
| New Rochelle, NY | 18 mi northeast | Outer ring | Same state |
| Woodbridge, NJ | 18 mi southwest | Outer ring | Check licensing in NJ |
| Perth Amboy, NJ | 20 mi southwest | Outer ring | Check licensing in NJ |
| Hempstead, NY | 20 mi east | Outer ring | Same state |
| Plainfield, NJ | 22 mi west | Outer ring | Check licensing in NJ |
| Edison, NJ | 25 mi southwest | Outer ring | Check licensing in NJ |
| White Plains, NY | 25 mi northeast | Outer ring | Same state |
| Sayreville, NJ | 26 mi southwest | Outer ring | Check licensing in NJ |
| Oyster Bay, NY | 27 mi northeast | Outer ring | Same state |
| New Brunswick, NJ | 28 mi southwest | Outer ring | Check licensing in NJ |
| Greenwich, CT | 29 mi northeast | Outer ring | Check licensing in CT |
| Huntington, NY | 32 mi east | Outer ring | Same state |
| Stamford, CT | 34 mi northeast | Outer ring | Check licensing in CT |
Scheduling and nearby areas
The whole New York City area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Edison (25 mi southwest), White Plains (25 mi northeast), Trenton (52 mi southwest) and Bridgeport (53 mi northeast).
Suggested Google Ads setup for the New York City area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: New York City core
Presence targeting on New York City, Jersey City, Union City, West New York, North Bergen, Bayonne, Newark, East Orange, Elizabeth, Passaic, Hackensack and Clifton (12 cities, farthest 13 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Yonkers (16 mi), Mount Vernon (16 mi), Paramus (16 mi), Paterson (16 mi), North Hempstead (17 mi), New Rochelle (18 mi), Woodbridge (18 mi), Perth Amboy (20 mi), Hempstead (20 mi), Plainfield (22 mi), Edison (25 mi), White Plains (25 mi), Sayreville (26 mi), Oyster Bay (27 mi), New Brunswick (28 mi), Greenwich (29 mi), Huntington (32 mi) and Stamford (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in New Jersey and Connecticut, exclude Jersey City, Union City, West New York, North Bergen, Bayonne, Newark, East Orange, Elizabeth, Passaic, Hackensack, Clifton, Paramus, Paterson, Woodbridge, Perth Amboy, Plainfield, Edison, Sayreville, New Brunswick, Greenwich and Stamford.