White-Label Meta Ads for New York City, NY Agencies
Meta Ads run behind your brand for clients in New York City and 29 nearby markets.
How the New York City audience grows with radius
New York City, NY is a major metro (1M+ residents) with roughly 8.2 million residents (GeoNames). Together with the 29 served markets around it, the area totals about 10.4 million residents.
The largest neighboring market is Newark, NJ (about 282,000), 9 miles west of New York City. This area crosses state lines: Jersey City, NJ, Union City, NJ, West New York, NJ, North Bergen, NJ, Bayonne, NJ, Newark, NJ, East Orange, NJ, Elizabeth, NJ, Passaic, NJ, Hackensack, NJ, Clifton, NJ, Paramus, NJ, Paterson, NJ, Woodbridge, NJ, Perth Amboy, NJ, Plainfield, NJ, Edison, NJ, Sayreville, NJ, New Brunswick, NJ, Greenwich, CT and Stamford, CT are in New Jersey and Connecticut.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Jersey City | 264,000 | 4 mi | 8.4 million |
| Union City | 69,000 | 5 mi | 8.5 million |
| West New York | 53,000 | 5 mi | 8.6 million |
| North Bergen | 63,000 | 6 mi | 8.6 million |
| Bayonne | 66,000 | 6 mi | 8.7 million |
| Newark | 282,000 | 9 mi | 9.0 million |
| East Orange | 65,000 | 11 mi | 9.0 million |
| Elizabeth | 129,000 | 11 mi | 9.2 million |
| Passaic | 71,000 | 12 mi | 9.2 million |
| Hackensack | 45,000 | 12 mi | 9.3 million |
| Clifton | 86,000 | 13 mi | 9.4 million |
| Yonkers | 201,000 | 16 mi | 9.6 million |
| Mount Vernon | 69,000 | 16 mi | 9.6 million |
| Paramus | 27,000 | 16 mi | 9.7 million |
| Paterson | 148,000 | 16 mi | 9.8 million |
| North Hempstead | n/a | 17 mi | 9.8 million |
| New Rochelle | 80,000 | 18 mi | 9.9 million |
| Woodbridge | n/a | 18 mi | 9.9 million |
| Perth Amboy | 53,000 | 20 mi | 9.9 million |
| Hempstead | n/a | 20 mi | 9.9 million |
| Plainfield | 51,000 | 22 mi | 10.0 million |
| Edison | 103,000 | 25 mi | 10.1 million |
| White Plains | 58,000 | 25 mi | 10.2 million |
| Sayreville | 45,000 | 26 mi | 10.2 million |
| Oyster Bay | n/a | 27 mi | 10.2 million |
| New Brunswick | 57,000 | 28 mi | 10.3 million |
| Greenwich | 13,000 | 29 mi | 10.3 million |
| Huntington | n/a | 32 mi | 10.3 million |
| Stamford | 129,000 | 34 mi | 10.4 million |
15-mile radius around New York City
Special Ad Categories require a 15-mile minimum radius. Around New York City that includes Jersey City, Union City, West New York, North Bergen, Bayonne, Newark, East Orange, Elizabeth, Passaic, Hackensack and Clifton, while Yonkers, Mount Vernon, Paramus, Paterson and North Hempstead and others need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of New York City
| Market | Population | Distance |
|---|---|---|
| Philadelphia, PA | 1.6 million | 81 mi southwest |
| Bridgeport, CT | 148,000 | 53 mi northeast |
| New Haven, CT | 130,000 | 70 mi northeast |
| Allentown, PA | 120,000 | 78 mi west |
| Waterbury, CT | 109,000 | 77 mi northeast |
| Toms River, NJ | 89,000 | 54 mi south |
Suggested Meta Ads setup for the New York City area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: New York City + 15 mi
Covers Jersey City, Union City, West New York, North Bergen, Bayonne, Newark, East Orange, Elizabeth, Passaic, Hackensack and Clifton; about 9.4 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Yonkers, Mount Vernon, Paramus, Paterson, North Hempstead, New Rochelle, Woodbridge, Perth Amboy, Hempstead, Plainfield, Edison, White Plains, Sayreville, Oyster Bay, New Brunswick, Greenwich, Huntington and Stamford, bringing the included cities to about 10.4 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 30-market area, so the smaller cities in the area still see follow-up ads.