White-Label Microsoft Ads for New York City, NY Agencies
Microsoft Ads run behind your brand for clients in New York City and 29 nearby markets.
Microsoft Ads coverage around New York City, NY
Around New York City we serve 29 other markets within 35 miles, about 10.4 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
This area crosses state lines: Jersey City, NJ, Union City, NJ, West New York, NJ, North Bergen, NJ, Bayonne, NJ, Newark, NJ, East Orange, NJ, Elizabeth, NJ, Passaic, NJ, Hackensack, NJ, Clifton, NJ, Paramus, NJ, Paterson, NJ, Woodbridge, NJ, Perth Amboy, NJ, Plainfield, NJ, Edison, NJ, Sayreville, NJ, New Brunswick, NJ, Greenwich, CT and Stamford, CT are in New Jersey and Connecticut. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| New York City, NY | Eastern | Anchor | major |
| Jersey City, NJ | Eastern | 4 mi | large |
| Union City, NJ | Eastern | 5 mi | small |
| West New York, NJ | Eastern | 5 mi | small |
| North Bergen, NJ | Eastern | 6 mi | small |
| Bayonne, NJ | Eastern | 6 mi | small |
| Newark, NJ | Eastern | 9 mi | large |
| East Orange, NJ | Eastern | 11 mi | small |
| Elizabeth, NJ | Eastern | 11 mi | mid |
| Passaic, NJ | Eastern | 12 mi | small |
| Hackensack, NJ | Eastern | 12 mi | small market |
| Clifton, NJ | Eastern | 13 mi | small |
| Yonkers, NY | Eastern | 16 mi | mid |
| Mount Vernon, NY | Eastern | 16 mi | small |
| Paramus, NJ | Eastern | 16 mi | small market |
| Paterson, NJ | Eastern | 16 mi | mid |
| North Hempstead, NY | Eastern | 17 mi | n/a |
| New Rochelle, NY | Eastern | 18 mi | small |
| Woodbridge, NJ | Eastern | 18 mi | n/a |
| Perth Amboy, NJ | Eastern | 20 mi | small |
| Hempstead, NY | Eastern | 20 mi | n/a |
| Plainfield, NJ | Eastern | 22 mi | small |
| Edison, NJ | Eastern | 25 mi | mid |
| White Plains, NY | Eastern | 25 mi | small |
| Sayreville, NJ | Eastern | 26 mi | small market |
| Oyster Bay, NY | Eastern | 27 mi | n/a |
| New Brunswick, NJ | Eastern | 28 mi | small |
| Greenwich, CT | Eastern | 29 mi | small market |
| Huntington, NY | Eastern | 32 mi | n/a |
| Stamford, CT | Eastern | 34 mi | mid |
Launching Microsoft Ads in the New York City area
After a Google Import, we check that location settings cover the same 30 markets with “people in” targeting.
Suggested Microsoft Ads setup for the New York City area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering New York City, Jersey City, Union City, West New York, North Bergen and Bayonne and 24 more.
Location check
Confirm “people in” targeting and a 35-mile reach from New York City, with exclusions for New Jersey and Connecticut if needed.
Bid adjustments
Watch New York City and Newark separately; they hold most of the area’s population (about 8.2 million and 282,000).