White-Label Meta Ads for White Plains, NY Agencies
Meta Ads run behind your brand for clients in White Plains and 29 nearby markets.
How the White Plains audience grows with radius
White Plains, NY is a smaller city (50K–100K residents) with roughly 58,000 residents (GeoNames). Together with the 29 served markets around it, the area totals about 10.5 million residents.
The largest neighboring market is New York City, NY (about 8.2 million), 25 miles southwest of White Plains. This area crosses state lines: Greenwich, CT, Stamford, CT, Paramus, NJ, Hackensack, NJ, Norwalk, CT, North Bergen, NJ, West New York, NJ, Union City, NJ, Passaic, NJ, Paterson, NJ, Clifton, NJ, Jersey City, NJ, Fairfield, CT, East Orange, NJ, Danbury, CT, Newark, NJ, Bayonne, NJ, Bridgeport, CT and Elizabeth, NJ are in Connecticut and New Jersey.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Greenwich | 13,000 | 7 mi | 71,000 |
| New Rochelle | 80,000 | 9 mi | 151,000 |
| Mount Vernon | 69,000 | 9 mi | 220,000 |
| Yonkers | 201,000 | 10 mi | 421,000 |
| Stamford | 129,000 | 12 mi | 550,000 |
| North Hempstead | n/a | 17 mi | 550,000 |
| Oyster Bay | n/a | 17 mi | 550,000 |
| Paramus | 27,000 | 17 mi | 577,000 |
| Hackensack | 45,000 | 18 mi | 622,000 |
| Norwalk | 88,000 | 19 mi | 710,000 |
| North Bergen | 63,000 | 21 mi | 774,000 |
| Huntington | n/a | 21 mi | 774,000 |
| West New York | 53,000 | 21 mi | 827,000 |
| Union City | 69,000 | 22 mi | 896,000 |
| Passaic | 71,000 | 23 mi | 967,000 |
| Paterson | 148,000 | 23 mi | 1.1 million |
| Hempstead | n/a | 24 mi | 1.1 million |
| Clifton | 86,000 | 24 mi | 1.2 million |
| New York City | 8.2 million | 25 mi | 9.4 million |
| Jersey City | 264,000 | 27 mi | 9.6 million |
| Fairfield | 59,000 | 27 mi | 9.7 million |
| East Orange | 65,000 | 30 mi | 9.8 million |
| Danbury | 85,000 | 30 mi | 9.8 million |
| Newark | 282,000 | 30 mi | 10.1 million |
| Bayonne | 66,000 | 31 mi | 10.2 million |
| Bridgeport | 148,000 | 31 mi | 10.3 million |
| Smithtown | n/a | 32 mi | 10.3 million |
| Babylon | n/a | 33 mi | 10.3 million |
| Elizabeth | 129,000 | 35 mi | 10.5 million |
15-mile radius around White Plains
Special Ad Categories require a 15-mile minimum radius. Around White Plains that includes Greenwich, New Rochelle, Mount Vernon, Yonkers and Stamford, while North Hempstead, Oyster Bay, Paramus, Hackensack and Norwalk and others need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of White Plains
| Market | Population | Distance |
|---|---|---|
| New Haven, CT | 130,000 | 47 mi northeast |
| Hartford, CT | 124,000 | 75 mi northeast |
| Waterbury, CT | 109,000 | 52 mi northeast |
| Edison, NJ | 103,000 | 49 mi southwest |
| Toms River, NJ | 89,000 | 78 mi south |
| Trenton, NJ | 84,000 | 76 mi southwest |
Suggested Meta Ads setup for the White Plains area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: White Plains + 15 mi
Covers Greenwich, New Rochelle, Mount Vernon, Yonkers and Stamford; about 550,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds North Hempstead, Oyster Bay, Paramus, Hackensack, Norwalk, North Bergen, Huntington, West New York, Union City, Passaic, Paterson, Hempstead, Clifton, New York City, Jersey City, Fairfield, East Orange, Danbury, Newark, Bayonne, Bridgeport, Smithtown, Babylon and Elizabeth, bringing the included cities to about 10.5 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 30-market area, so the smaller cities in the area still see follow-up ads.