White-Label Google Ads for Edison, NJ Agencies
Google Ads run behind your brand for clients in Edison and 22 nearby markets.
Location targeting around Edison, NJ
We serve 22 other markets within 35 miles of Edison, NJ. A 35-mile radius around Edison reaches all of them; the farthest is Paramus, NJ, 34 miles northeast. This area crosses state lines: New York City, NY is in New York.
For a client with one location in Edison, we’d usually start with “Presence” targeting on the 6 markets inside 15 miles (New Brunswick, Sayreville, Woodbridge, Perth Amboy, Plainfield and Elizabeth) and test the outer ring (Bayonne, Newark, East Orange, Jersey City, Hamilton and New York City and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Edison | Suggested ring | State |
|---|---|---|---|
| New Brunswick, NJ | 3 mi southwest | Core radius | Same state |
| Sayreville, NJ | 5 mi southeast | Core radius | Same state |
| Woodbridge, NJ | 7 mi east | Core radius | Same state |
| Perth Amboy, NJ | 8 mi east | Core radius | Same state |
| Plainfield, NJ | 8 mi north | Core radius | Same state |
| Elizabeth, NJ | 15 mi northeast | Core radius | Same state |
| Bayonne, NJ | 19 mi northeast | Outer ring | Same state |
| Newark, NJ | 20 mi northeast | Outer ring | Same state |
| East Orange, NJ | 20 mi northeast | Outer ring | Same state |
| Jersey City, NJ | 23 mi northeast | Outer ring | Same state |
| Hamilton, NJ | 24 mi southwest | Outer ring | Same state |
| New York City, NY | 25 mi northeast | Outer ring | Check licensing in NY |
| Clifton, NJ | 27 mi northeast | Outer ring | Same state |
| Trenton, NJ | 27 mi southwest | Outer ring | Same state |
| Union City, NJ | 27 mi northeast | Outer ring | Same state |
| Passaic, NJ | 28 mi northeast | Outer ring | Same state |
| West New York, NJ | 28 mi northeast | Outer ring | Same state |
| North Bergen, NJ | 29 mi northeast | Outer ring | Same state |
| Paterson, NJ | 30 mi northeast | Outer ring | Same state |
| Lakewood, NJ | 31 mi south | Outer ring | Same state |
| Hackensack, NJ | 32 mi northeast | Outer ring | Same state |
| Paramus, NJ | 34 mi northeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Edison area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are New York City (25 mi northeast), Trenton (27 mi southwest), Toms River (41 mi south) and White Plains (49 mi northeast).
Suggested Google Ads setup for the Edison area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Edison core
Presence targeting on Edison, New Brunswick, Sayreville, Woodbridge, Perth Amboy, Plainfield and Elizabeth (7 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Bayonne (19 mi), Newark (20 mi), East Orange (20 mi), Jersey City (23 mi), Hamilton (24 mi), New York City (25 mi), Clifton (27 mi), Trenton (27 mi), Union City (27 mi), Passaic (28 mi), West New York (28 mi), North Bergen (29 mi), Paterson (30 mi), Lakewood (31 mi), Hackensack (32 mi) and Paramus (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in New York, exclude New York City.