White-Label Microsoft Ads for Batavia, NY Agencies
Microsoft Ads run behind your brand for clients in Batavia and 2 nearby markets.
Microsoft Ads coverage around Batavia, NY
Around Batavia we serve 2 other markets within 35 miles, about 245,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in New York.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Batavia, NY | Eastern | Anchor | small market |
| Lockport, NY | Eastern | 28 mi | small market |
| Rochester, NY | Eastern | 31 mi | mid |
Launching Microsoft Ads in the Batavia area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Batavia area
| Market | Distance | Time zone |
|---|---|---|
| Buffalo, NY | 36 mi west | Eastern |
| Niagara Falls, NY | 44 mi west | Eastern |
| Auburn, NY | 82 mi east | Eastern |
| Corning, NY | 83 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Batavia area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Batavia, Lockport and Rochester.
Location check
Confirm “people in” targeting and a 35-mile reach from Batavia.
Bid adjustments
Watch Batavia and Rochester separately; they hold most of the area’s population (about 15,000 and 210,000).