White-Label Microsoft Ads for Buffalo, NY Agencies
Microsoft Ads run behind your brand for clients in Buffalo and 2 nearby markets.
Microsoft Ads coverage around Buffalo, NY
Around Buffalo we serve 2 other markets within 35 miles, about 328,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in New York.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Buffalo, NY | Eastern | Anchor | large |
| Niagara Falls, NY | Eastern | 17 mi | small market |
| Lockport, NY | Eastern | 22 mi | small market |
Launching Microsoft Ads in the Buffalo area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Buffalo area
| Market | Distance | Time zone |
|---|---|---|
| Batavia, NY | 36 mi east | Eastern |
| Rochester, NY | 66 mi east | Eastern |
| Erie, PA | 81 mi southwest | Eastern |
Suggested Microsoft Ads setup for the Buffalo area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Buffalo, Niagara Falls and Lockport.
Location check
Confirm “people in” targeting and a 25-mile reach from Buffalo.
Bid adjustments
Watch Buffalo and Niagara Falls separately; they hold most of the area’s population (about 258,000 and 49,000).