White-Label Google Ads for Buffalo, NY Agencies
Google Ads run behind your brand for clients in Buffalo and 2 nearby markets.
Location targeting around Buffalo, NY
We serve 2 other markets within 35 miles of Buffalo, NY. A 25-mile radius around Buffalo reaches all of them; the farthest is Lockport, NY, 22 miles northeast. All 3 markets are in New York.
None of the nearby markets are within 15 miles of Buffalo. Clients here usually target Buffalo on its own and add individual cities only where they actually take jobs.
| Market | From Buffalo | Suggested ring | State |
|---|---|---|---|
| Niagara Falls, NY | 17 mi northwest | Outer ring | Same state |
| Lockport, NY | 22 mi northeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Buffalo area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Batavia (36 mi east), Meadville (108 mi southwest), Elmira (119 mi southeast) and Ithaca (125 mi east).
Suggested Google Ads setup for the Buffalo area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Buffalo core
Presence targeting on Buffalo only. Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Niagara Falls (17 mi) and Lockport (22 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 25 miles of Buffalo and review the location report monthly for clicks from outside the area.