White-Label Microsoft Ads for Syracuse, NY Agencies
Microsoft Ads run behind your brand for clients in Syracuse and 2 nearby markets.
Microsoft Ads coverage around Syracuse, NY
Around Syracuse we serve 2 other markets within 35 miles, about 190,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in New York.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Syracuse, NY | Eastern | Anchor | mid |
| Auburn, NY | Eastern | 23 mi | small market |
| Cortland, NY | Eastern | 31 mi | small market |
Launching Microsoft Ads in the Syracuse area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Syracuse area
| Market | Distance | Time zone |
|---|---|---|
| Rome, NY | 37 mi east | Eastern |
| Ithaca, NY | 46 mi southwest | Eastern |
| Utica, NY | 46 mi east | Eastern |
| Watertown, NY | 65 mi north | Eastern |
| Binghamton, NY | 67 mi south | Eastern |
| Oneonta, NY | 69 mi southeast | Eastern |
| Elmira, NY | 74 mi southwest | Eastern |
| Rochester, NY | 74 mi west | Eastern |
Suggested Microsoft Ads setup for the Syracuse area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Syracuse, Auburn and Cortland.
Location check
Confirm “people in” targeting and a 35-mile reach from Syracuse.
Bid adjustments
Watch Syracuse and Auburn separately; they hold most of the area’s population (about 144,000 and 27,000).