White-Label Microsoft Ads for Albany, NY Agencies
Microsoft Ads run behind your brand for clients in Albany and 3 nearby markets.
Microsoft Ads coverage around Albany, NY
Around Albany we serve 3 other markets within 35 miles, about 201,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Bennington, VT is in Vermont. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Albany, NY | Eastern | Anchor | small |
| Schenectady, NY | Eastern | 15 mi | small |
| Saratoga Springs, NY | Eastern | 30 mi | small market |
| Bennington, VT | Eastern | 32 mi | small market |
Launching Microsoft Ads in the Albany area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Albany area
| Market | Distance | Time zone |
|---|---|---|
| Glens Falls, NY | 46 mi north | Eastern |
| Kingston, NY | 52 mi south | Eastern |
| Brattleboro, VT | 62 mi east | Eastern |
| Poughkeepsie, NY | 66 mi south | Eastern |
| Oneonta, NY | 68 mi west | Eastern |
| Chicopee, MA | 68 mi southeast | Eastern |
| Springfield, MA | 71 mi southeast | Eastern |
| Rutland, VT | 77 mi northeast | Eastern |
Suggested Microsoft Ads setup for the Albany area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Albany, Schenectady, Saratoga Springs and Bennington.
Location check
Confirm “people in” targeting and a 35-mile reach from Albany, with exclusions for Vermont if needed.
Bid adjustments
Watch Albany and Schenectady separately; they hold most of the area’s population (about 98,000 and 65,000).