White-Label Google Ads for Albany, NY Agencies
Google Ads run behind your brand for clients in Albany and 3 nearby markets.
Location targeting around Albany, NY
We serve 3 other markets within 35 miles of Albany, NY. A 35-mile radius around Albany reaches all of them; the farthest is Bennington, VT, 32 miles northeast. This area crosses state lines: Bennington, VT is in Vermont.
For a client with one location in Albany, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Schenectady) and test the outer ring (Saratoga Springs and Bennington) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Albany | Suggested ring | State |
|---|---|---|---|
| Schenectady, NY | 15 mi northwest | Core radius | Same state |
| Saratoga Springs, NY | 30 mi north | Outer ring | Same state |
| Bennington, VT | 32 mi northeast | Outer ring | Check licensing in VT |
Scheduling and nearby areas
The whole Albany area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Saratoga Springs (30 mi north), Bennington (32 mi northeast), Poughkeepsie (66 mi south) and Springfield (71 mi southeast).
Suggested Google Ads setup for the Albany area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Albany core
Presence targeting on Albany and Schenectady (2 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Saratoga Springs (30 mi) and Bennington (32 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Vermont, exclude Bennington.