White-Label Microsoft Ads for Saratoga Springs, NY Agencies
Microsoft Ads run behind your brand for clients in Saratoga Springs and 4 nearby markets.
Microsoft Ads coverage around Saratoga Springs, NY
Around Saratoga Springs we serve 4 other markets within 35 miles, about 215,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Bennington, VT is in Vermont. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Saratoga Springs, NY | Eastern | Anchor | small market |
| Glens Falls, NY | Eastern | 17 mi | small market |
| Schenectady, NY | Eastern | 20 mi | small |
| Albany, NY | Eastern | 30 mi | small |
| Bennington, VT | Eastern | 33 mi | small market |
Launching Microsoft Ads in the Saratoga Springs area
After a Google Import, we check that location settings cover the same 5 markets with “people in” targeting.
Markets just beyond the Saratoga Springs area
| Market | Distance | Time zone |
|---|---|---|
| Rutland, VT | 55 mi northeast | Eastern |
| Brattleboro, VT | 64 mi east | Eastern |
| Middlebury, VT | 71 mi northeast | Eastern |
| Utica, NY | 73 mi west | Eastern |
| Claremont, NH | 75 mi east | Eastern |
| Keene, NH | 77 mi east | Eastern |
| Oneonta, NY | 78 mi southwest | Eastern |
| Vergennes, VT | 79 mi north | Eastern |
Suggested Microsoft Ads setup for the Saratoga Springs area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Saratoga Springs, Glens Falls, Schenectady, Albany and Bennington.
Location check
Confirm “people in” targeting and a 35-mile reach from Saratoga Springs, with exclusions for Vermont if needed.
Bid adjustments
Watch Saratoga Springs and Albany separately; they hold most of the area’s population (about 28,000 and 98,000).