White-Label Microsoft Ads for Lebanon, NH Agencies
Microsoft Ads run behind your brand for clients in Lebanon and 4 nearby markets.
Microsoft Ads coverage around Lebanon, NH
Around Lebanon we serve 4 other markets within 35 miles, about 35,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
This area crosses state lines: Hartford, VT is in Vermont. For licensed services, exclude the cities in states where the client isn’t licensed.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Lebanon, NH | Eastern | Anchor | small market |
| Hartford, VT | Eastern | 5 mi | n/a |
| Hanover, NH | Eastern | 5 mi | n/a |
| Claremont, NH | Eastern | 19 mi | small market |
| Franklin, NH | Eastern | 33 mi | small market |
Launching Microsoft Ads in the Lebanon area
After a Google Import, we check that location settings cover the same 5 markets with “people in” targeting.
Markets just beyond the Lebanon area
| Market | Distance | Time zone |
|---|---|---|
| Rutland, VT | 36 mi west | Eastern |
| Laconia, NH | 40 mi east | Eastern |
| Barre, VT | 40 mi north | Eastern |
| Montpelier, VT | 46 mi north | Eastern |
| Concord, NH | 47 mi southeast | Eastern |
| Keene, NH | 49 mi south | Eastern |
| Middlebury, VT | 53 mi northwest | Eastern |
| St. Johnsbury, VT | 55 mi north | Eastern |
Suggested Microsoft Ads setup for the Lebanon area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Lebanon, Hartford, Hanover, Claremont and Franklin.
Location check
Confirm “people in” targeting and a 35-mile reach from Lebanon, with exclusions for Vermont if needed.
Bid adjustments
Watch Lebanon and Claremont separately; they hold most of the area’s population (about 14,000 and 13,000).