White-Label Google Ads for Lebanon, NH Agencies
Google Ads run behind your brand for clients in Lebanon and 4 nearby markets.
Location targeting around Lebanon, NH
We serve 4 other markets within 35 miles of Lebanon, NH. A 35-mile radius around Lebanon reaches all of them; the farthest is Franklin, NH, 33 miles southeast. This area crosses state lines: Hartford, VT is in Vermont.
For a client with one location in Lebanon, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (Hartford and Hanover) and test the outer ring (Claremont and Franklin) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Lebanon | Suggested ring | State |
|---|---|---|---|
| Hartford, VT | 5 mi west | Core radius | Check licensing in VT |
| Hanover, NH | 5 mi northwest | Core radius | Same state |
| Claremont, NH | 19 mi south | Outer ring | Same state |
| Franklin, NH | 33 mi southeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Lebanon area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Rutland (36 mi west), Laconia (40 mi east), Barre (40 mi north) and Keene (49 mi south).
Suggested Google Ads setup for the Lebanon area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Lebanon core
Presence targeting on Lebanon, Hartford and Hanover (3 cities, farthest 5 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Claremont (19 mi) and Franklin (33 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
If the client isn’t licensed in Vermont, exclude Hartford.