White-Label Google Ads for Allentown, PA Agencies
Google Ads run behind your brand for clients in Allentown and 5 nearby markets.
Location targeting around Allentown, PA
We serve 5 other markets within 35 miles of Allentown, PA. A 35-mile radius around Allentown reaches all of them; the farthest is Norristown, PA, 35 miles south. All 6 markets are in Pennsylvania.
For a client with one location in Allentown, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Bethlehem) and test the outer ring (Easton, Pottstown, Reading and Norristown) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Allentown | Suggested ring | State |
|---|---|---|---|
| Bethlehem, PA | 6 mi east | Core radius | Same state |
| Easton, PA | 15 mi east | Outer ring | Same state |
| Pottstown, PA | 26 mi south | Outer ring | Same state |
| Reading, PA | 30 mi southwest | Outer ring | Same state |
| Norristown, PA | 35 mi south | Outer ring | Same state |
Scheduling and nearby areas
The whole Allentown area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Reading (30 mi southwest), Hazleton (35 mi northwest), Trenton (48 mi southeast) and Philadelphia (48 mi south).
Suggested Google Ads setup for the Allentown area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Allentown core
Presence targeting on Allentown and Bethlehem (2 cities, farthest 6 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Easton (15 mi), Pottstown (26 mi), Reading (30 mi) and Norristown (35 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Allentown and review the location report monthly for clicks from outside the area.