White-Label Microsoft Ads for Easton, MD Agencies
Microsoft Ads run behind your brand for clients in Easton and 2 nearby markets.
Microsoft Ads coverage around Easton, MD
Around Easton we serve 2 other markets within 35 miles, about 69,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Maryland.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Easton, MD | Eastern | Anchor | small market |
| Cambridge, MD | Eastern | 15 mi | small market |
| Annapolis, MD | Eastern | 26 mi | small market |
Launching Microsoft Ads in the Easton area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Easton area
| Market | Distance | Time zone |
|---|---|---|
| Milford, DE | 36 mi east | Eastern |
| Bowie, MD | 37 mi west | Eastern |
| Salisbury, MD | 38 mi southeast | Eastern |
| Dover, DE | 40 mi northeast | Eastern |
| Smyrna, DE | 44 mi northeast | Eastern |
| Baltimore, MD | 46 mi northwest | Eastern |
| Greenbelt, MD | 46 mi west | Eastern |
| Laurel, MD | 47 mi northwest | Eastern |
Suggested Microsoft Ads setup for the Easton area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Easton, Cambridge and Annapolis.
Location check
Confirm “people in” targeting and a 30-mile reach from Easton.
Bid adjustments
Watch Easton and Annapolis separately; they hold most of the area’s population (about 17,000 and 39,000).