White-Label Meta Ads for Houston, TX Agencies
Meta Ads run behind your brand for clients in Houston and 5 nearby markets.
How the Houston audience grows with radius
Houston, TX is a major metro (1M+ residents) with roughly 2.3 million residents (GeoNames). Together with the 5 served markets around it, the area totals about 2.8 million residents.
The largest neighboring market is Pasadena, TX (about 154,000), 11 miles southeast of Houston. All 6 markets are in Texas.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Pasadena | 154,000 | 11 mi | 2.5 million |
| Missouri City | 74,000 | 14 mi | 2.5 million |
| Pearland | 109,000 | 15 mi | 2.6 million |
| Sugar Land | 88,000 | 19 mi | 2.7 million |
| League City | 98,000 | 24 mi | 2.8 million |
15-mile radius around Houston
Special Ad Categories require a 15-mile minimum radius. Around Houston that includes Pasadena, Missouri City and Pearland, while Sugar Land and League City need a wider radius.
The area is on Central time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Houston
| Market | Population | Distance |
|---|---|---|
| Beaumont, TX | 118,000 | 79 mi east |
| College Station, TX | 108,000 | 83 mi northwest |
| Conroe, TX | 69,000 | 38 mi north |
| Port Arthur, TX | 55,000 | 86 mi east |
| Texas City, TX | 48,000 | 38 mi southeast |
Suggested Meta Ads setup for the Houston area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Houston + 15 mi
Covers Pasadena, Missouri City and Pearland; about 2.6 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Sugar Land and League City, bringing the included cities to about 2.8 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 6-market area, so the smaller cities in the area still see follow-up ads.