White-Label Microsoft Ads for Houston, TX Agencies
Microsoft Ads run behind your brand for clients in Houston and 5 nearby markets.
Microsoft Ads coverage around Houston, TX
Around Houston we serve 5 other markets within 35 miles, about 2.8 million residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 6 markets are in Texas.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Houston, TX | Central | Anchor | major |
| Pasadena, TX | Central | 11 mi | mid |
| Missouri City, TX | Central | 14 mi | small |
| Pearland, TX | Central | 15 mi | mid |
| Sugar Land, TX | Central | 19 mi | small |
| League City, TX | Central | 24 mi | small |
Launching Microsoft Ads in the Houston area
After a Google Import, we check that location settings cover the same 6 markets with “people in” targeting.
Markets just beyond the Houston area
| Market | Distance | Time zone |
|---|---|---|
| Texas City, TX | 38 mi southeast | Central |
| Conroe, TX | 38 mi north | Central |
| Beaumont, TX | 79 mi east | Central |
| College Station, TX | 83 mi northwest | Central |
| Port Arthur, TX | 86 mi east | Central |
Suggested Microsoft Ads setup for the Houston area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Houston, Pasadena, Missouri City, Pearland, Sugar Land and League City.
Location check
Confirm “people in” targeting and a 25-mile reach from Houston.
Bid adjustments
Watch Houston and Pasadena separately; they hold most of the area’s population (about 2.3 million and 154,000).