White-Label Microsoft Ads for Suffolk, VA Agencies
Microsoft Ads run behind your brand for clients in Suffolk and 7 nearby markets.
Microsoft Ads coverage around Suffolk, VA
Around Suffolk we serve 7 other markets within 35 miles, about 1.4 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 8 markets are in Virginia.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Suffolk, VA | Eastern | Anchor | small |
| Portsmouth, VA | Eastern | 18 mi | small |
| Chesapeake, VA | Eastern | 18 mi | mid |
| Norfolk, VA | Eastern | 18 mi | mid |
| Hampton, VA | Eastern | 25 mi | mid |
| Newport News, VA | Eastern | 25 mi | mid |
| Poquoson, VA | Eastern | 30 mi | small market |
| Virginia Beach, VA | Eastern | 35 mi | large |
Launching Microsoft Ads in the Suffolk area
After a Google Import, we check that location settings cover the same 8 markets with “people in” targeting.
Markets just beyond the Suffolk area
| Market | Distance | Time zone |
|---|---|---|
| Williamsburg, VA | 38 mi north | Eastern |
| Hopewell, VA | 56 mi northwest | Eastern |
| Petersburg, VA | 57 mi northwest | Eastern |
| Colonial Heights, VA | 59 mi northwest | Eastern |
| Richmond, VA | 75 mi northwest | Eastern |
Suggested Microsoft Ads setup for the Suffolk area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Suffolk, Portsmouth, Chesapeake, Norfolk, Hampton and Newport News and 2 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Suffolk.
Bid adjustments
Watch Suffolk and Virginia Beach separately; they hold most of the area’s population (about 88,000 and 453,000).