White-Label Microsoft Ads for Richmond, VA Agencies
Microsoft Ads run behind your brand for clients in Richmond and 3 nearby markets.
Microsoft Ads coverage around Richmond, VA
Around Richmond we serve 3 other markets within 35 miles, about 293,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Virginia.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Richmond, VA | Eastern | Anchor | mid |
| Hopewell, VA | Eastern | 20 mi | small market |
| Colonial Heights, VA | Eastern | 20 mi | small market |
| Petersburg, VA | Eastern | 23 mi | small market |
Launching Microsoft Ads in the Richmond area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Markets just beyond the Richmond area
| Market | Distance | Time zone |
|---|---|---|
| Williamsburg, VA | 46 mi southeast | Eastern |
| Fredericksburg, VA | 52 mi north | Eastern |
| Newport News, VA | 63 mi southeast | Eastern |
| Charlottesville, VA | 64 mi northwest | Eastern |
| Poquoson, VA | 68 mi southeast | Eastern |
| Hampton, VA | 71 mi southeast | Eastern |
| Suffolk, VA | 75 mi southeast | Eastern |
| Portsmouth, VA | 81 mi southeast | Eastern |
Suggested Microsoft Ads setup for the Richmond area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Richmond, Hopewell, Colonial Heights and Petersburg.
Location check
Confirm “people in” targeting and a 25-mile reach from Richmond.
Bid adjustments
Watch Richmond and Petersburg separately; they hold most of the area’s population (about 220,000 and 32,000).