White-Label Meta Ads for Richmond, VA Agencies
Meta Ads run behind your brand for clients in Richmond and 3 nearby markets.
How the Richmond audience grows with radius
Richmond, VA is a mid-size city (100K–250K residents) with roughly 220,000 residents (GeoNames). Together with the 3 served markets around it, the area totals about 293,000 residents.
The largest neighboring market is Petersburg, VA (about 32,000), 23 miles south of Richmond. All 4 markets are in Virginia.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Hopewell | 22,000 | 20 mi | 243,000 |
| Colonial Heights | 18,000 | 20 mi | 260,000 |
| Petersburg | 32,000 | 23 mi | 293,000 |
15-mile radius around Richmond
Special Ad Categories require a 15-mile minimum radius. Around Richmond that includes none of the other served markets, while Hopewell, Colonial Heights and Petersburg need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Richmond
| Market | Population | Distance |
|---|---|---|
| Norfolk, VA | 246,000 | 81 mi southeast |
| Chesapeake, VA | 235,000 | 83 mi southeast |
| Newport News, VA | 182,000 | 63 mi southeast |
| Alexandria, VA | 154,000 | 89 mi north |
| Hampton, VA | 136,000 | 71 mi southeast |
| Portsmouth, VA | 96,000 | 81 mi southeast |
Suggested Meta Ads setup for the Richmond area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Richmond + 15 mi
Covers Richmond alone among served markets; about 220,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Hopewell, Colonial Heights and Petersburg, bringing the included cities to about 293,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 4-market area, so the smaller cities in the area still see follow-up ads.