White-Label Meta Ads for Newport News, VA Agencies
Meta Ads run behind your brand for clients in Newport News and 8 nearby markets.
How the Newport News audience grows with radius
Newport News, VA is a mid-size city (100K–250K residents) with roughly 182,000 residents (GeoNames). Together with the 8 served markets around it, the area totals about 1.5 million residents.
The largest neighboring market is Virginia Beach, VA (about 453,000), 31 miles southeast of Newport News. All 9 markets are in Virginia.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Poquoson | 12,000 | 7 mi | 194,000 |
| Hampton | 136,000 | 8 mi | 331,000 |
| Williamsburg | 15,000 | 18 mi | 346,000 |
| Norfolk | 246,000 | 19 mi | 592,000 |
| Portsmouth | 96,000 | 20 mi | 689,000 |
| Chesapeake | 235,000 | 21 mi | 924,000 |
| Suffolk | 88,000 | 25 mi | 1.0 million |
| Virginia Beach | 453,000 | 31 mi | 1.5 million |
15-mile radius around Newport News
Special Ad Categories require a 15-mile minimum radius. Around Newport News that includes Poquoson and Hampton, while Williamsburg, Norfolk, Portsmouth, Chesapeake and Suffolk and others need a wider radius.
The area is on Eastern time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Newport News
| Market | Population | Distance |
|---|---|---|
| Richmond, VA | 220,000 | 63 mi northwest |
| Petersburg, VA | 32,000 | 52 mi west |
| Hopewell, VA | 22,000 | 48 mi west |
| Colonial Heights, VA | 18,000 | 53 mi west |
Suggested Meta Ads setup for the Newport News area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Newport News + 15 mi
Covers Poquoson and Hampton; about 331,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Williamsburg, Norfolk, Portsmouth, Chesapeake, Suffolk and Virginia Beach, bringing the included cities to about 1.5 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 9-market area, so the smaller cities in the area still see follow-up ads.