White-Label Google Ads for Newport News, VA Agencies
Google Ads run behind your brand for clients in Newport News and 8 nearby markets.
Location targeting around Newport News, VA
We serve 8 other markets within 35 miles of Newport News, VA. A 35-mile radius around Newport News reaches all of them; the farthest is Virginia Beach, VA, 31 miles southeast. All 9 markets are in Virginia.
For a client with one location in Newport News, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (Poquoson and Hampton) and test the outer ring (Williamsburg, Norfolk, Portsmouth, Chesapeake, Suffolk and Virginia Beach) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Newport News | Suggested ring | State |
|---|---|---|---|
| Poquoson, VA | 7 mi east | Core radius | Same state |
| Hampton, VA | 8 mi southeast | Core radius | Same state |
| Williamsburg, VA | 18 mi northwest | Outer ring | Same state |
| Norfolk, VA | 19 mi southeast | Outer ring | Same state |
| Portsmouth, VA | 20 mi southeast | Outer ring | Same state |
| Chesapeake, VA | 21 mi southeast | Outer ring | Same state |
| Suffolk, VA | 25 mi south | Outer ring | Same state |
| Virginia Beach, VA | 31 mi southeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Newport News area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Suffolk (25 mi south), Virginia Beach (31 mi southeast), Richmond (63 mi northwest) and Fredericksburg (100 mi northwest).
Suggested Google Ads setup for the Newport News area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Newport News core
Presence targeting on Newport News, Poquoson and Hampton (3 cities, farthest 8 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Williamsburg (18 mi), Norfolk (19 mi), Portsmouth (20 mi), Chesapeake (21 mi), Suffolk (25 mi) and Virginia Beach (31 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Newport News and review the location report monthly for clicks from outside the area.