White-Label Google Ads for Richmond, VA Agencies
Google Ads run behind your brand for clients in Richmond and 3 nearby markets.
Location targeting around Richmond, VA
We serve 3 other markets within 35 miles of Richmond, VA. A 25-mile radius around Richmond reaches all of them; the farthest is Petersburg, VA, 23 miles south. All 4 markets are in Virginia.
None of the nearby markets are within 15 miles of Richmond. Clients here usually target Richmond on its own and add individual cities only where they actually take jobs.
| Market | From Richmond | Suggested ring | State |
|---|---|---|---|
| Hopewell, VA | 20 mi southeast | Outer ring | Same state |
| Colonial Heights, VA | 20 mi south | Outer ring | Same state |
| Petersburg, VA | 23 mi south | Outer ring | Same state |
Scheduling and nearby areas
The whole Richmond area is on Eastern time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Fredericksburg (52 mi north), Newport News (63 mi southeast), Charlottesville (64 mi northwest) and Suffolk (75 mi southeast).
Suggested Google Ads setup for the Richmond area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Richmond core
Presence targeting on Richmond only. Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Hopewell (20 mi), Colonial Heights (20 mi) and Petersburg (23 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 25 miles of Richmond and review the location report monthly for clicks from outside the area.