White-Label Microsoft Ads for Newport News, VA Agencies
Microsoft Ads run behind your brand for clients in Newport News and 8 nearby markets.
Microsoft Ads coverage around Newport News, VA
Around Newport News we serve 8 other markets within 35 miles, about 1.5 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 9 markets are in Virginia.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Newport News, VA | Eastern | Anchor | mid |
| Poquoson, VA | Eastern | 7 mi | small market |
| Hampton, VA | Eastern | 8 mi | mid |
| Williamsburg, VA | Eastern | 18 mi | small market |
| Norfolk, VA | Eastern | 19 mi | mid |
| Portsmouth, VA | Eastern | 20 mi | small |
| Chesapeake, VA | Eastern | 21 mi | mid |
| Suffolk, VA | Eastern | 25 mi | small |
| Virginia Beach, VA | Eastern | 31 mi | large |
Launching Microsoft Ads in the Newport News area
After a Google Import, we check that location settings cover the same 9 markets with “people in” targeting.
Markets just beyond the Newport News area
| Market | Distance | Time zone |
|---|---|---|
| Hopewell, VA | 48 mi west | Eastern |
| Petersburg, VA | 52 mi west | Eastern |
| Colonial Heights, VA | 53 mi west | Eastern |
| Richmond, VA | 63 mi northwest | Eastern |
Suggested Microsoft Ads setup for the Newport News area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Newport News, Poquoson, Hampton, Williamsburg, Norfolk and Portsmouth and 3 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Newport News.
Bid adjustments
Watch Newport News and Virginia Beach separately; they hold most of the area’s population (about 182,000 and 453,000).