White-Label Microsoft Ads for Lexington, VA Agencies
Microsoft Ads run behind your brand for clients in Lexington and 2 nearby markets.
Microsoft Ads coverage around Lexington, VA
Around Lexington we serve 2 other markets within 35 miles, about 111,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Virginia.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Lexington, VA | Eastern | Anchor | small market |
| Lynchburg, VA | Eastern | 30 mi | small |
| Staunton, VA | Eastern | 32 mi | small market |
Launching Microsoft Ads in the Lexington area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Lexington area
| Market | Distance | Time zone |
|---|---|---|
| Waynesboro, VA | 36 mi northeast | Eastern |
| Roanoke, VA | 45 mi southwest | Eastern |
| Salem, VA | 48 mi southwest | Eastern |
| Charlottesville, VA | 55 mi east | Eastern |
| Harrisonburg, VA | 56 mi northeast | Eastern |
| Radford, VA | 77 mi southwest | Eastern |
| Danville, VA | 83 mi south | Eastern |
Suggested Microsoft Ads setup for the Lexington area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Lexington, Lynchburg and Staunton.
Location check
Confirm “people in” targeting and a 35-mile reach from Lexington.
Bid adjustments
Watch Lexington and Lynchburg separately; they hold most of the area’s population (about 7,300 and 80,000).