White-Label Microsoft Ads Management for Washington Agencies
Microsoft Ads for your Washington clients across 35 markets, managed behind your brand.
Adding Microsoft Ads for Washington clients
The largest Washington markets we serve are Seattle, Spokane and Tacoma, with Seattle at roughly 684,000 residents. The 12 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Washington markets sit within 30 miles of served markets in Idaho and Oregon. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Washington markets by time zone
| Time zone | Markets | Includes |
|---|---|---|
| Pacific | 35 | Seattle, Spokane, Tacoma, Vancouver, Bellevue and Kent … |
Washington markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Vancouver | Portland, OR | 8 mi south |
| Spokane Valley | Post Falls, ID | 14 mi east |
| Spokane | Post Falls, ID | 23 mi east |
| Pullman | Lewiston, ID | 23 mi south |
| Longview | Hillsboro, OR | 43 mi south |
| Walla Walla | Lewiston, ID | 68 mi east |
Suggested Microsoft Ads setup in Washington
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Seattle, Spokane and Tacoma, where most of the state’s listed population is.
Combine small markets
Group the 12 smaller markets into shared campaigns.
State lines
Served markets in Idaho and Oregon are within 30 miles of some Washington cities; include or exclude them on purpose.