White-Label Microsoft Ads for Kennewick, WA Agencies
Microsoft Ads run behind your brand for clients in Kennewick and 2 nearby markets.
Microsoft Ads coverage around Kennewick, WA
Around Kennewick we serve 2 other markets within 35 miles, about 203,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 3 markets are in Washington.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Kennewick, WA | Pacific | Anchor | small |
| Pasco, WA | Pacific | 3 mi | small |
| Richland, WA | Pacific | 9 mi | small |
Launching Microsoft Ads in the Kennewick area
After a Google Import, we check that location settings cover the same 3 markets with “people in” targeting.
Markets just beyond the Kennewick area
| Market | Distance | Time zone |
|---|---|---|
| Walla Walla, WA | 39 mi east | Pacific |
| Sunnyside, WA | 42 mi west | Pacific |
| Moses Lake, WA | 64 mi north | Pacific |
| Yakima, WA | 71 mi northwest | Pacific |
Suggested Microsoft Ads setup for the Kennewick area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Kennewick, Pasco and Richland.
Location check
Confirm “people in” targeting and a 10-mile reach from Kennewick.
Bid adjustments
Watch Kennewick and Pasco separately; they hold most of the area’s population (about 79,000 and 69,000).