White-Label Microsoft Ads for Lakewood, WA Agencies
Microsoft Ads run behind your brand for clients in Lakewood and 10 nearby markets.
Microsoft Ads coverage around Lakewood, WA
Around Lakewood we serve 10 other markets within 35 miles, about 1.6 million residents in total. That is enough to run them as one Microsoft campaign with city bid adjustments.
All 11 markets are in Washington.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Lakewood, WA | Pacific | Anchor | small |
| Tacoma, WA | Pacific | 7 mi | mid |
| Federal Way, WA | Pacific | 14 mi | small |
| Auburn, WA | Pacific | 17 mi | small |
| Des Moines, WA | Pacific | 18 mi | small market |
| Kent, WA | Pacific | 20 mi | mid |
| Burien, WA | Pacific | 22 mi | small |
| Renton, WA | Pacific | 26 mi | mid |
| Seattle, WA | Pacific | 31 mi | large |
| Issaquah, WA | Pacific | 34 mi | small market |
| Bellevue, WA | Pacific | 34 mi | mid |
Launching Microsoft Ads in the Lakewood area
After a Google Import, we check that location settings cover the same 11 markets with “people in” targeting.
Markets just beyond the Lakewood area
| Market | Distance | Time zone |
|---|---|---|
| Kirkland, WA | 38 mi north | Pacific |
| Sammamish, WA | 38 mi northeast | Pacific |
Suggested Microsoft Ads setup for the Lakewood area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Lakewood, Tacoma, Federal Way, Auburn, Des Moines and Kent and 5 more.
Location check
Confirm “people in” targeting and a 35-mile reach from Lakewood.
Bid adjustments
Watch Lakewood and Seattle separately; they hold most of the area’s population (about 60,000 and 684,000).