White-Label Google Ads for Lakewood, WA Agencies
Google Ads run behind your brand for clients in Lakewood and 10 nearby markets.
Location targeting around Lakewood, WA
We serve 10 other markets within 35 miles of Lakewood, WA. A 35-mile radius around Lakewood reaches all of them; the farthest is Bellevue, WA, 34 miles northeast. All 11 markets are in Washington.
For a client with one location in Lakewood, we’d usually start with “Presence” targeting on the 2 markets inside 15 miles (Tacoma and Federal Way) and test the outer ring (Auburn, Des Moines, Kent, Burien, Renton and Seattle and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Lakewood | Suggested ring | State |
|---|---|---|---|
| Tacoma, WA | 7 mi northeast | Core radius | Same state |
| Federal Way, WA | 14 mi northeast | Core radius | Same state |
| Auburn, WA | 17 mi northeast | Outer ring | Same state |
| Des Moines, WA | 18 mi northeast | Outer ring | Same state |
| Kent, WA | 20 mi northeast | Outer ring | Same state |
| Burien, WA | 22 mi north | Outer ring | Same state |
| Renton, WA | 26 mi northeast | Outer ring | Same state |
| Seattle, WA | 31 mi north | Outer ring | Same state |
| Issaquah, WA | 34 mi northeast | Outer ring | Same state |
| Bellevue, WA | 34 mi northeast | Outer ring | Same state |
Scheduling and nearby areas
The whole Lakewood area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Seattle (31 mi north), Everett (58 mi north), Oak Harbor (78 mi north) and Bellingham (110 mi north).
Suggested Google Ads setup for the Lakewood area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Lakewood core
Presence targeting on Lakewood, Tacoma and Federal Way (3 cities, farthest 14 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Auburn (17 mi), Des Moines (18 mi), Kent (20 mi), Burien (22 mi), Renton (26 mi), Seattle (31 mi), Issaquah (34 mi) and Bellevue (34 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Lakewood and review the location report monthly for clicks from outside the area.