White-Label Meta Ads for Lakewood, WA Agencies
Meta Ads run behind your brand for clients in Lakewood and 10 nearby markets.
How the Lakewood audience grows with radius
Lakewood, WA is a smaller city (50K–100K residents) with roughly 60,000 residents (GeoNames). Together with the 10 served markets around it, the area totals about 1.6 million residents.
The largest neighboring market is Seattle, WA (about 684,000), 31 miles north of Lakewood. All 11 markets are in Washington.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Tacoma | 208,000 | 7 mi | 268,000 |
| Federal Way | 95,000 | 14 mi | 363,000 |
| Auburn | 77,000 | 17 mi | 440,000 |
| Des Moines | 31,000 | 18 mi | 471,000 |
| Kent | 127,000 | 20 mi | 598,000 |
| Burien | 50,000 | 22 mi | 649,000 |
| Renton | 100,000 | 26 mi | 749,000 |
| Seattle | 684,000 | 31 mi | 1.4 million |
| Issaquah | 36,000 | 34 mi | 1.5 million |
| Bellevue | 140,000 | 34 mi | 1.6 million |
15-mile radius around Lakewood
Special Ad Categories require a 15-mile minimum radius. Around Lakewood that includes Tacoma and Federal Way, while Auburn, Des Moines, Kent, Burien and Renton and others need a wider radius.
The area is on Pacific time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Lakewood
| Market | Population | Distance |
|---|---|---|
| Everett, WA | 108,000 | 58 mi north |
| Kirkland, WA | 87,000 | 38 mi north |
| Marysville, WA | 67,000 | 63 mi north |
| Redmond, WA | 61,000 | 39 mi northeast |
| Shoreline, WA | 55,000 | 41 mi north |
| Sammamish, WA | 52,000 | 38 mi northeast |
Suggested Meta Ads setup for the Lakewood area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Lakewood + 15 mi
Covers Tacoma and Federal Way; about 363,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Auburn, Des Moines, Kent, Burien, Renton, Seattle, Issaquah and Bellevue, bringing the included cities to about 1.6 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 11-market area, so the smaller cities in the area still see follow-up ads.