White-Label Meta Ads for Seattle, WA Agencies
Meta Ads run behind your brand for clients in Seattle and 17 nearby markets.
How the Seattle audience grows with radius
Seattle, WA is a large city (250K–1M residents) with roughly 684,000 residents (GeoNames). Together with the 17 served markets around it, the area totals about 2.1 million residents.
The largest neighboring market is Tacoma, WA (about 208,000), 25 miles south of Seattle. All 18 markets are in Washington.
| Added market | Population | Distance | Cumulative population |
|---|---|---|---|
| Bellevue | 140,000 | 6 mi | 824,000 |
| Kirkland | 87,000 | 8 mi | 912,000 |
| Burien | 50,000 | 9 mi | 962,000 |
| Renton | 100,000 | 10 mi | 1.1 million |
| Shoreline | 55,000 | 10 mi | 1.1 million |
| Redmond | 61,000 | 11 mi | 1.2 million |
| Sammamish | 52,000 | 12 mi | 1.2 million |
| Des Moines | 31,000 | 14 mi | 1.3 million |
| Lynnwood | 37,000 | 15 mi | 1.3 million |
| Issaquah | 36,000 | 15 mi | 1.3 million |
| Kent | 127,000 | 16 mi | 1.5 million |
| Federal Way | 95,000 | 20 mi | 1.6 million |
| Auburn | 77,000 | 21 mi | 1.6 million |
| Tacoma | 208,000 | 25 mi | 1.8 million |
| Everett | 108,000 | 26 mi | 1.9 million |
| Lakewood | 60,000 | 31 mi | 2.0 million |
| Marysville | 67,000 | 32 mi | 2.1 million |
15-mile radius around Seattle
Special Ad Categories require a 15-mile minimum radius. Around Seattle that includes Bellevue, Kirkland, Burien, Renton, Shoreline, Redmond, Sammamish, Des Moines, Lynnwood and Issaquah, while Kent, Federal Way, Auburn, Tacoma and Everett and others need a wider radius.
The area is on Pacific time for lifetime-budget ad schedules.
Larger audiences within 90 miles of Seattle
| Market | Population | Distance |
|---|---|---|
| Bellingham, WA | 85,000 | 80 mi north |
| Mount Vernon, WA | 34,000 | 56 mi north |
| Oak Harbor, WA | 23,000 | 50 mi north |
| Sequim, WA | 6,800 | 48 mi northwest |
Suggested Meta Ads setup for the Seattle area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Seattle + 15 mi
Covers Bellevue, Kirkland, Burien, Renton, Shoreline, Redmond, Sammamish, Des Moines, Lynnwood and Issaquah; about 1.3 million residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 35-mile radius
Adds Kent, Federal Way, Auburn, Tacoma, Everett, Lakewood and Marysville, bringing the included cities to about 2.1 million residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 18-market area, so the smaller cities in the area still see follow-up ads.