White-Label Google Ads for Seattle, WA Agencies
Google Ads run behind your brand for clients in Seattle and 17 nearby markets.
Location targeting around Seattle, WA
We serve 17 other markets within 35 miles of Seattle, WA. A 35-mile radius around Seattle reaches all of them; the farthest is Marysville, WA, 32 miles north. All 18 markets are in Washington.
For a client with one location in Seattle, we’d usually start with “Presence” targeting on the 10 markets inside 15 miles (Bellevue, Kirkland, Burien, Renton, Shoreline, Redmond, Sammamish, Des Moines, Lynnwood and Issaquah) and test the outer ring (Kent, Federal Way, Auburn, Tacoma, Everett and Lakewood and others) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Seattle | Suggested ring | State |
|---|---|---|---|
| Bellevue, WA | 6 mi east | Core radius | Same state |
| Kirkland, WA | 8 mi northeast | Core radius | Same state |
| Burien, WA | 9 mi south | Core radius | Same state |
| Renton, WA | 10 mi southeast | Core radius | Same state |
| Shoreline, WA | 10 mi north | Core radius | Same state |
| Redmond, WA | 11 mi northeast | Core radius | Same state |
| Sammamish, WA | 12 mi east | Core radius | Same state |
| Des Moines, WA | 14 mi south | Core radius | Same state |
| Lynnwood, WA | 15 mi north | Core radius | Same state |
| Issaquah, WA | 15 mi east | Core radius | Same state |
| Kent, WA | 16 mi south | Outer ring | Same state |
| Federal Way, WA | 20 mi south | Outer ring | Same state |
| Auburn, WA | 21 mi south | Outer ring | Same state |
| Tacoma, WA | 25 mi south | Outer ring | Same state |
| Everett, WA | 26 mi north | Outer ring | Same state |
| Lakewood, WA | 31 mi south | Outer ring | Same state |
| Marysville, WA | 32 mi north | Outer ring | Same state |
Scheduling and nearby areas
The whole Seattle area is on Pacific time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Everett (26 mi north), Lakewood (31 mi south), Oak Harbor (50 mi north) and Bellingham (80 mi north).
Suggested Google Ads setup for the Seattle area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Seattle core
Presence targeting on Seattle, Bellevue, Kirkland, Burien, Renton, Shoreline, Redmond, Sammamish, Des Moines, Lynnwood and Issaquah (11 cities, farthest 15 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Kent (16 mi), Federal Way (20 mi), Auburn (21 mi), Tacoma (25 mi), Everett (26 mi), Lakewood (31 mi) and Marysville (32 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 35 miles of Seattle and review the location report monthly for clicks from outside the area.