White-Label Microsoft Ads Management for Idaho Agencies
Microsoft Ads for your Idaho clients across 10 markets, managed behind your brand.
Adding Microsoft Ads for Idaho clients
The largest Idaho markets we serve are Boise, Meridian and Nampa, with Boise at roughly 146,000 residents. The 4 markets under 50K residents are usually combined into shared campaigns so bidding has enough data.
Several Idaho markets sit within 30 miles of served markets in Washington. Microsoft’s location targeting lets those campaigns include or exclude neighboring-state cities explicitly, which matters for licensed services.
Idaho markets by time zone
Microsoft can schedule by the searcher’s time zone, which helps here.
| Time zone | Markets | Includes |
|---|---|---|
| Mountain | 7 | Boise, Meridian, Nampa, Idaho Falls, Pocatello and Caldwell … |
| Pacific | 3 | Coeur d'Alene, Lewiston and Post Falls |
Idaho markets near a state line
Each row pairs a market with the closest served market across the state line, useful when deciding whether a campaign should include or exclude neighboring-state cities.
| Market | Closest out-of-state market | Distance |
|---|---|---|
| Post Falls | Spokane Valley, WA | 14 mi west |
| Coeur d'Alene | Spokane Valley, WA | 21 mi west |
| Lewiston | Pullman, WA | 23 mi north |
| Idaho Falls | Jackson, WY | 64 mi east |
Suggested Microsoft Ads setup in Idaho
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import first
Start with the Google campaigns for Boise, Meridian and Nampa, where most of the state’s listed population is.
Combine small markets
Group the 4 smaller markets into shared campaigns.
State lines
Served markets in Washington are within 30 miles of some Idaho cities; include or exclude them on purpose.