White-Label Microsoft Ads for Boise, ID Agencies
Microsoft Ads run behind your brand for clients in Boise and 3 nearby markets.
Microsoft Ads coverage around Boise, ID
Around Boise we serve 3 other markets within 35 miles, about 378,000 residents in total. With this few markets, one combined Microsoft campaign is usually the right size.
All 4 markets are in Idaho.
| Market | Time zone | Distance | Size band |
|---|---|---|---|
| Boise, ID | Mountain | Anchor | mid |
| Meridian, ID | Mountain | 9 mi | small |
| Nampa, ID | Mountain | 19 mi | small |
| Caldwell, ID | Mountain | 24 mi | small |
Launching Microsoft Ads in the Boise area
After a Google Import, we check that location settings cover the same 4 markets with “people in” targeting.
Suggested Microsoft Ads setup for the Boise area
Microsoft Advertising targets countries, states, metro areas, cities, ZIP codes and radius areas, with a “people in” versus “people in or searching for” option similar to Google’s.
Import scope
Import the client’s Google campaigns covering Boise, Meridian, Nampa and Caldwell.
Location check
Confirm “people in” targeting and a 25-mile reach from Boise.
Bid adjustments
Watch Boise and Meridian separately; they hold most of the area’s population (about 146,000 and 91,000).