White-Label Google Ads for Boise, ID Agencies
Google Ads run behind your brand for clients in Boise and 3 nearby markets.
Location targeting around Boise, ID
We serve 3 other markets within 35 miles of Boise, ID. A 25-mile radius around Boise reaches all of them; the farthest is Caldwell, ID, 24 miles west. All 4 markets are in Idaho.
For a client with one location in Boise, we’d usually start with “Presence” targeting on the 1 market inside 15 miles (Meridian) and test the outer ring (Nampa and Caldwell) in a separate campaign or with a bid adjustment, so the farther cities can’t absorb the budget.
| Market | From Boise | Suggested ring | State |
|---|---|---|---|
| Meridian, ID | 9 mi west | Core radius | Same state |
| Nampa, ID | 19 mi west | Outer ring | Same state |
| Caldwell, ID | 24 mi west | Outer ring | Same state |
Scheduling and nearby areas
The whole Boise area is on Mountain time; set the client’s account to that zone before adding an ad schedule.
The nearest other market areas are Kennewick (230 mi northwest), Sunnyside (264 mi northwest), Ogden (272 mi southeast) and Coeur d'Alene (282 mi north).
Suggested Google Ads setup for the Boise area
Google Ads location targeting can be set by country, state, city, ZIP code or a radius around an address, and the location option can be set to people in the area only (“Presence”) instead of people who have shown interest in it. For local service clients, “Presence” plus a city list or radius built from real drive distances is usually the starting point.
Campaign 1: Boise core
Presence targeting on Boise and Meridian (2 cities, farthest 9 mi). Exact and phrase match on the client’s core services; budget sized to this area first.
Campaign 2: outer ring
Nampa (19 mi) and Caldwell (24 mi). Separate budget so the farther cities can’t take spend from the core; pause any city where the client doesn’t take jobs.
Exclusions to set
Exclude locations beyond 25 miles of Boise and review the location report monthly for clicks from outside the area.