White-Label Meta Ads for Boise, ID Agencies
Meta Ads run behind your brand for clients in Boise and 3 nearby markets.
How the Boise audience grows with radius
Boise, ID is a mid-size city (100K–250K residents) with roughly 146,000 residents (GeoNames). Together with the 3 served markets around it, the area totals about 378,000 residents.
The largest neighboring market is Meridian, ID (about 91,000), 9 miles west of Boise. All 4 markets are in Idaho.
15-mile radius around Boise
Special Ad Categories require a 15-mile minimum radius. Around Boise that includes Meridian, while Nampa and Caldwell need a wider radius.
The area is on Mountain time for lifetime-budget ad schedules.
Suggested Meta Ads setup for the Boise area
Meta location targeting supports countries, states, cities, ZIP codes and a radius around an address. Ads in Special Ad Categories (housing, employment, credit, and social issues or politics) have restricted targeting options, including a minimum 15-mile radius, so clients in those categories need their geography planned accordingly.
Ad set A: Boise + 15 mi
Covers Meridian; about 237,000 residents in the included cities. Broad targeting first, then interest or lookalike tests.
Ad set B: 25-mile radius
Adds Nampa and Caldwell, bringing the included cities to about 378,000 residents. Use it when ad set A’s frequency climbs.
Retargeting
Website visitors and engaged audiences from the whole 4-market area, so the smaller cities in the area still see follow-up ads.